Longitudinal Studies

Longitudinal Playtests

Reduce churn and improve engagement with Longitudinal Playtests

Observe and analyze early retention behaviors

Understand what keeps players returning, and what happens at the exact moment of churn

Test mid and late game content

Simulate long-term play to see how experienced players react to later gameplay

See what happens during and after the FTUE

Observe players shifting from newcomer to veteran and how their experience changes

Understand your retention to keep players engaged longer

Sometimes called diary studies, longitudinal playtests allow you observe player activity across multiple days.

Identify and understand barriers to retention on Day 3, 5 or 7 and find key causes for churn.

These studies are very effective when you already have retention or benchmark data. A longitudinal study allows you to zoom in on the point of dropoff and find out what's making causing players to churn.

Choose your setup

Just like with other playtest types, you can specify how many players, how many days, how long per day, and what surveys to send. Our system will run the entire test for you.

Fastest Longitudinal Playtest results

Shortly after the start of your study, you'll start to receive gameplay videos, and continue to receive updates throughout the project. AI annotations streamline your insights process and begin identifying common themes.

We've made it easy

No need to manually send multiple surveys and compile separate data points. No reminding players to start playing and checking to see if they've started. And no calculating and distributing rewards. We do it all so you can focus on your research.

Use Longitudinal Playtests to find out why players churn

Observe moments of frustration or dissatisfaction to identify key improvements for retention

Is it an issue with core game mechanics?

Will players continue to return after their initial session?

Is the tutorial missing crucial information?

Are there usability issues preventing players from progressing?

Longitudinal Playtest in action

See how Supercell used PlaytestCloud to reduce player churn

Read a summary of a Longitudinal Playtest for Clash of Clans, see the insights and find out how our researchers navigated a challenging test setup within our platform.

View report

Reduce churn and improve engagement with Longitudinal Playtests

Understand your retention to keep players engaged longer

How it works

Customize your Longitudinal Playtest to see exactly why your players are churning

Choose your setup

Fastest Longitudinal Playtest results

We've made it easy

See how Supercell used PlaytestCloud to reduce player churn

Start playtesting today on the Player Insights Platform™